vendredi 20 mai 2016

Des programmes d'incitation à la revitalisation du coeur de ville pour soutenir le renouveau du " Great Center ".

Dans le cadre de la renaissance de Detroit, des initiatives émergent pour maintenir le dynamisme économique et démographique observé. The Live Midtown est un de ces programmes mis en place par trois institutions de la ville – the Detroit Medical Center, Henry Ford Health System et Wayne State University. Il a comme objectif d'encourager les employés de ces entreprises à déménager dans le cœur de Detroit en leur fournissant un canevas pour obtenir des ressources financières et une aide juridique. Devant le succès rencontré par The Live Midtown, d’autres entreprises de premier plan ont décidé de participer à ce programme tout en élargissant le périmètre d’intervention géographique à d'autres quartiers qui promettent le même engouement. Ainsi, le « Great Center » est-il né avec la future ligne de tramway, une effervescence culturelle  et une vitalité économique garantes d'un retour de population dans ces zones.

Des initiatives qui fonctionnent à Detroit
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Five years after the launch of an incentive program to encourage people to move into areas in and around Detroit's Midtown, organizers of the effort say it has been a success at bringing a diverse mix of people into the neighborhood — so much that the incentives will likely keep going even after the pilot project comes to an end.

The Live Midtown program was designed as a five-year deal to offer rental assistance and help employees of businesses in the area purchase homes, condos and lofts as Detroit and the nation emerged from the worst of the recession. It’s funded by three major employers — Wayne State University, the Detroit Medical Center and Henry Ford Health System — that, along with the Hudson-Webber and Kresge foundations, have spent about $1 million a year on the incentives. The goal: to encourage workers to move in and stay in the neighborhood — and in their jobs.

To date, it’s credited with bringing nearly 1,000 new residents to Midtown, part of a rush to an area that has  raised rents and encouraged new developments, according to new data from Midtown Detroit Inc., the development agency that manages the program.
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Midtown Detroit’s executive director, Sue Mosey, said the Live Midtown incentive program has proven more popular than anyone thought it would be — with applications for incentives increasing every year. Each year, there were more applicants than money available, and that's the case again for 2015. The incentive area stretches roughly between the Lodge Freeway, I-75 and from downtown up to the Boston-Edison neighborhood.
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More than a third of the participants were already Detroit residents, about 30% were from Detroit's suburbs and a third were from out of state, Midtown Detroit said.

And about half of the recipients of rental incentives had yearly incomes of $30,000-$50,000 a year, and half of those who received purchase incentives had incomes of $20,000-$50,000, the data show. The incentives have supported $10.8 million in rental payments in Midtown and nearly $8.9 million in sales of homes, condos and lofts, according to Midtown Detroit.
Mosey said the program also had a core mission of encouraging the employees of the three companies to be a part of the revitalization of the neighborhood, an enticement that would help the companies retain workers.

Mosey points to the income levels as showing that many of the participants were service workers employed by WSU, the DMC and Henry Ford, not only higher-paid professionals.
“This has been a very good program to continue to create the diversity of this neighborhood,” she said. “We have helped a lot of home buyers, a lot of workers in these institutions, have an ability to buy a place that whey would never have had the ability to do.”
That was helped, as well, by depressed property values in Detroit after the national recession and foreclosure crisis hammered the city. Mosey said many of the participants got a good deal. Those kinds of prices, Mosey said, are long gone.

Longtime residents and newcomers alike say Midtown's walkable concentration of culture, entertainment, dining and nightlife is why more people are moving into the area.
Baumann said the area feels safe, with police from both the Detroit Police Department and Wayne State patrolling the area (...).
Qijing Yu, 25, a graduate student in cognitive and behavioral neuroscience at Wayne State, said she appreciates the large number of restaurants to explore and the area's museums.
"It's beautiful," she said, except for what she says is endless construction, particularly on Woodward where the new M-1 Rail streetcar line is being built.
Milburn Mitchell, 53, a resident for 20 years, said he stuck with Midtown because it has so many amenities within close proximity to his apartment.
"You got everything you need; you can't go wrong with Woodward," said Mitchell, who's on disability. "You've got restaurants and places to shop. You can walk to Comerica Park and to Lions' games."

Andy Worden went to medical school at Wayne State and is now in a five-year surgical residency at Henry Ford Hospital. He said he wanted to stay in Detroit and remain close to downtown and Midtown, so he bought a house in the Virginia Park neighborhood with help from a $20,000 Live Midtown loan that will be forgiven if he stays five years.
The Live Midtown program's boundaries for home-purchasers like Worden were expanded to include areas such as Boston Edison, Woodbridge and the North End because Midtown proper is weighted heavily toward rental housing, with fewer options to buy.

"There's a lot of fun stuff to do," Worden said, from dining out to fishing on Belle Isle. "I like living in the big city, but the New Center area is a little quieter than being in the heart of downtown. It's also a three-minute drive to work, which doesn't hurt."

How the incentives worked
Live Midtown and a companion Live Downtown incentive program are credited with bringing more than 2,500 new residents to downtown and Midtown neighborhoods since 2011.
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The good (…) about Midtown
Midtown Detroit Inc. surveyed people who’ve bought or rented in the area and used the Live Midtown incentive program about what they like and dislike about living there. Out of 320 Live Midtown participants, more than 90% said they would recommend Midtown living to others, and 75% said they’d stay in the area even after the Live Midtown incentives. Here’s what they had to say.

What’s great …

Location : It’s close to downtown, dining and entertainment and major employers, including Wayne State and the Detroit Medical Center, as well as arts and culture anchored by the Detroit Institute of Arts.
Restaurants and bars : It’s home to an eclectic mix of places for food and drinks.
People : The area is diverse, with people from all backgrounds, income and education levels, and neighbors are friendly.
Walkability : You can do a lot without having to drive.

Extrait d’un article du Detroit Free Press publié le 02.11.2015
Journaliste : Matt Helms

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